Duram Showfloor Cement Floor Primer

Duram Showfloor Cement Floor Primer is a pure acrylic, self cross-linking primer for cementitious surfaces, designed specifically to promote optimum adhesion. This high performance, water-based primer provides a sound surface with excellent resistance to water, alkali and efflorescence*. This specially formulated bonding primer dries quickly to a clear, natural look.

Product Uses

  • Essential adhesion promoting primer for painting cement floors.
  • Can be used as a clear sealer for concrete floors. COVERAGE


  • Penetrates surface for optimum adhesion.
  • Cross-links to form a protective barrier.
  • Pure acrylic.
  • Water-based and easy, no-mix formula.
  • Highly alkaline resistant.
  • Low water permeability.
  • Quick drying.
  • Excellent resistance to efflorescence.


  • 6 – 7m2 per litre per coat. Applied in a 1 coat application.
  • A second coat is necessary for highly porous cement.
  • Coverage will vary depending on the porosity and profile of the surface.

Available Sizes

1 litre, 5 litre


  • Appears slightly blue but dries to a clear, natural look.

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